Library Catalogue Plus

APA (7th ed.) Citation

Gummesson, E. (2002). Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm / Evert Gummesson: Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gummesson, Evert. Total Relationship Marketing : Marketing Strategy Moving from the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of a New Marketing Paradigm / Evert Gummesson: Marketing Strategy Moving from the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of a New Marketing Paradigm. 2nd ed. Oxford: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

Gummesson, Evert. Total Relationship Marketing : Marketing Strategy Moving from the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of a New Marketing Paradigm / Evert Gummesson: Marketing Strategy Moving from the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of a New Marketing Paradigm. 2nd ed. Butterworth-Heinemann, 2002.