APA (7th ed.) Citation

Shaw, C. (2007). The DNA of customer experience : how emotions drive value / Colin Shaw: How emotions drive value. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Shaw, Colin. The DNA of Customer Experience : How Emotions Drive Value / Colin Shaw: How Emotions Drive Value. Basingstoke: Palgrave Macmillan, 2007.

MLA (9th ed.) Citation

Shaw, Colin. The DNA of Customer Experience : How Emotions Drive Value / Colin Shaw: How Emotions Drive Value. Palgrave Macmillan, 2007.

Warning: These citations may not always be 100% accurate.