APA (7th ed.) Citation

Dunn, C. (1971). Case studies in marketing / by C. Dunn. Macmillan.

Chicago Style (17th ed.) Citation

Dunn, C. Case Studies in Marketing / by C. Dunn. Macmillan, 1971.

MLA (9th ed.) Citation

Dunn, C. Case Studies in Marketing / by C. Dunn. Macmillan, 1971.

Warning: These citations may not always be 100% accurate.