APA (7th ed.) Citation

Malhotra, N. K., & Birks, D. F. (2006). Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks: An applied approach (3rd European ed.). Prentice Hall/Financial Times.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks: An Applied Approach. 3rd European ed. Harlow: Prentice Hall/Financial Times, 2006.

MLA (9th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks: An Applied Approach. 3rd European ed. Prentice Hall/Financial Times, 2006.

Warning: These citations may not always be 100% accurate.