Ryals, L., & McDonald, M. (2008). Key account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald: The practitioners' guide to profitable planning. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationRyals, Lynette, and Malcolm McDonald. Key Account Plans : The Practitioners' Guide to Profitable Planning / Lynette Ryals, Malcolm McDonald: The Practitioners' Guide to Profitable Planning. Oxford ; Burlington, MA: Butterworth-Heinemann, 2008.
MLA (9th ed.) CitationRyals, Lynette, and Malcolm McDonald. Key Account Plans : The Practitioners' Guide to Profitable Planning / Lynette Ryals, Malcolm McDonald: The Practitioners' Guide to Profitable Planning. Butterworth-Heinemann, 2008.
Warning: These citations may not always be 100% accurate.