APA (7th ed.) Citation

Percy, L. (2008). Strategic integrated marketing communications : theory and practice / Larry Percy: Theory and practice. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Percy, Larry. Strategic Integrated Marketing Communications : Theory and Practice / Larry Percy: Theory and Practice. Oxford: Butterworth-Heinemann, 2008.

MLA (9th ed.) Citation

Percy, Larry. Strategic Integrated Marketing Communications : Theory and Practice / Larry Percy: Theory and Practice. Butterworth-Heinemann, 2008.

Warning: These citations may not always be 100% accurate.