Marketing strategy and competitive positioning Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

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Bibliographic Details
Main Author: Hooley, Graham J.
Other Authors: Saunders, John A., 1946-, Piercy, Nigel
Format: eBook
Language:English
Published: Harlow, England : Financial Times/Prentice Hall, 2004.
Edition:3rd ed.
Subjects:
Target marketing.
Marketing > Management.
Online Access:http://www.myilibrary.com?id=56137
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