APA (7th ed.) Citation

Goldenberg, J., & Mazursky, D. (2001). Creativity in product innovation / Jacob Goldenberg and David Mazursky. Cambridge University Press.

Chicago Style (17th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation / Jacob Goldenberg and David Mazursky. Cambridge: Cambridge University Press, 2001.

MLA (9th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation / Jacob Goldenberg and David Mazursky. Cambridge University Press, 2001.

Warning: These citations may not always be 100% accurate.