APA (7th ed.) Citation

Keller, K. L. (2008). Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller: Building, measuring, and managing brand equity (3rd ed.). Pearson Education, Inc..

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson Education, Inc., 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education, Inc., 2008.

Warning: These citations may not always be 100% accurate.