Library Catalogue Plus

APA (7th ed.) Citation

Linoff, G. S., & Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship management / Gordon Linoff and Michael Berry: For marketing, sales, and customer relationship management (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Linoff, Gordon S., and Michael J. Berry. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management / Gordon Linoff and Michael Berry: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis: Wiley, 2004.

MLA (9th ed.) Citation

Linoff, Gordon S., and Michael J. Berry. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management / Gordon Linoff and Michael Berry: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley, 2004.