Hart, N. A. (1999). Implementing an integrated marketing communications strategy : how to benchmark and improve marketing communications planning in your business / Norman Hart: How to benchmark and improve marketing communications planning in your business. Thorogood Publishing.
Chicago Style (17th ed.) CitationHart, Norman A. Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business / Norman Hart: How to Benchmark and Improve Marketing Communications Planning in Your Business. London: Thorogood Publishing, 1999.
MLA (9th ed.) CitationHart, Norman A. Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business / Norman Hart: How to Benchmark and Improve Marketing Communications Planning in Your Business. Thorogood Publishing, 1999.