APA (7th ed.) Citation

Goldstein, N., Martin, S. J., & Cialdini, R. B. (2007). Yes! : what science tells us about how to be persuasive / Noah Goldstein, Steve Martin and Robert B. Cialdini: What science tells us about how to be persuasive. Profile.

Chicago Style (17th ed.) Citation

Goldstein, Noah, Steve J. Martin, and Robert B. Cialdini. Yes! : What Science Tells Us About How to Be Persuasive / Noah Goldstein, Steve Martin and Robert B. Cialdini: What Science Tells Us About How to Be Persuasive. London: Profile, 2007.

MLA (9th ed.) Citation

Goldstein, Noah, et al. Yes! : What Science Tells Us About How to Be Persuasive / Noah Goldstein, Steve Martin and Robert B. Cialdini: What Science Tells Us About How to Be Persuasive. Profile, 2007.

Warning: These citations may not always be 100% accurate.