APA (7th ed.) Citation

Prahalad, C. K. (2006). The fortune at the bottom of the pyramid / C.K. Prahalad. Wharton School.

Chicago Style (17th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid / C.K. Prahalad. Upper Saddle River, N.J.: Wharton School, 2006.

MLA (9th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid / C.K. Prahalad. Wharton School, 2006.

Warning: These citations may not always be 100% accurate.