Tollin, K., & Carù, A. (2008). Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù: A new perspective on marketing and innovation management. John Wiley.
Chicago Style (17th ed.) CitationTollin, Karin, and Antonella Carù. Strategic Market Creation : A New Perspective on Marketing and Innovation Management / Edited by Karin Tollin and Antonella Carù: A New Perspective on Marketing and Innovation Management. Chichester: John Wiley, 2008.
MLA (9th ed.) CitationTollin, Karin, and Antonella Carù. Strategic Market Creation : A New Perspective on Marketing and Innovation Management / Edited by Karin Tollin and Antonella Carù: A New Perspective on Marketing and Innovation Management. John Wiley, 2008.