Hooley, G. J., Piercy, N., & Nicolaud, B. (2008). Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud (4th ed.). FT Prentice Hall.
Chicago Style (17th ed.) CitationHooley, Graham J., Nigel Piercy, and Brigitte Nicolaud. Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. 4th ed. Harlow: FT Prentice Hall, 2008.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. 4th ed. FT Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.