APA (7th ed.) Citation

Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns / Susan Chiu, Domingo Tavella. Oxford: Butterworth-Heinemann, 2008.

MLA (9th ed.) Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns / Susan Chiu, Domingo Tavella. Butterworth-Heinemann, 2008.

Warning: These citations may not always be 100% accurate.