Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research / William G. Zikmund, Barry J. Babin (3rd ed., International student ed.). South Western.
Chicago Style (17th ed.) CitationZikmund, William G., and Barry J. Babin. Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. 3rd ed., International student ed. Mason, Ohio :: South Western, 2007.
MLA (9th ed.) CitationZikmund, William G., and Barry J. Babin. Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. 3rd ed., International student ed. South Western, 2007.
Warning: These citations may not always be 100% accurate.