APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2010). Exploring marketing research (10th ed., International ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th ed., International ed. [Mason, Ohio?]: South-Western Cengage Learning, 2010.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th ed., International ed. South-Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.