APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2010). Marketing research (8th ed., International student version.). John Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research. 8th ed., International student version. Hoboken, N.J.: John Wiley, 2010.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research. 8th ed., International student version. John Wiley, 2010.

Warning: These citations may not always be 100% accurate.