Library Catalogue Plus

APA (7th ed.) Citation

Gummesson, E. (1999). Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson: From the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gummesson, Evert. Total Relationship Marketing : From the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of the New Marketing Paradigm / Evert Gummesson: From the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of the New Marketing Paradigm. Oxford: Butterworth-Heinemann, 1999.

MLA (9th ed.) Citation

Gummesson, Evert. Total Relationship Marketing : From the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of the New Marketing Paradigm / Evert Gummesson: From the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of the New Marketing Paradigm. Butterworth-Heinemann, 1999.