APA (7th ed.) Citation

Chatfield, T. (2010). Fun Inc. : why games are the twenty-first century's most serious business / Tom Chatfield: Why games are the twenty-first century's most serious business. Virgin.

Chicago Style (17th ed.) Citation

Chatfield, Tom. Fun Inc. : Why Games Are the Twenty-first Century's Most Serious Business / Tom Chatfield: Why Games Are the Twenty-first Century's Most Serious Business. London: Virgin, 2010.

MLA (9th ed.) Citation

Chatfield, Tom. Fun Inc. : Why Games Are the Twenty-first Century's Most Serious Business / Tom Chatfield: Why Games Are the Twenty-first Century's Most Serious Business. Virgin, 2010.

Warning: These citations may not always be 100% accurate.