Library Catalogue Plus

APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2009). Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch: An integrated marketing communications perspective (8th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch: An Integrated Marketing Communications Perspective. 8th ed. Boston: McGraw-Hill Irwin, 2009.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch: An Integrated Marketing Communications Perspective. 8th ed. McGraw-Hill Irwin, 2009.