APA (7th ed.) Citation

Hollis, N. (2008). The global brand how to create and develop lasting brand value in the world market / Nigel Hollis: How to create and develop lasting brand value in the world market. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Hollis, Nigel. The Global Brand How to Create and Develop Lasting Brand Value in the World Market / Nigel Hollis: How to Create and Develop Lasting Brand Value in the World Market. New York: Palgrave Macmillan, 2008.

MLA (9th ed.) Citation

Hollis, Nigel. The Global Brand How to Create and Develop Lasting Brand Value in the World Market / Nigel Hollis: How to Create and Develop Lasting Brand Value in the World Market. Palgrave Macmillan, 2008.

Warning: These citations may not always be 100% accurate.