APA (7th ed.) Citation

Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations (3rd ed., International ed.). Pearson.

Chicago Style (17th ed.) Citation

Mohr, Jakki J., Sanjit Sengupta, and Stanley F. Slater. Marketing of High-technology Products and Innovations. 3rd ed., International ed. Boston, [Mass.] ; London: Pearson, 2010.

MLA (9th ed.) Citation

Mohr, Jakki J., et al. Marketing of High-technology Products and Innovations. 3rd ed., International ed. Pearson, 2010.

Warning: These citations may not always be 100% accurate.