APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2011). Global marketing / Warren J. Keegan, Mark C. Green (6th ed., Global ed.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing / Warren J. Keegan, Mark C. Green. 6th ed., Global ed. Boston, [Mass.] ; London: Pearson, 2011.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing / Warren J. Keegan, Mark C. Green. 6th ed., Global ed. Pearson, 2011.

Warning: These citations may not always be 100% accurate.