Hollensen, S. (2011). Global marketing : a decision-oriented approach / Svend Hollensen: A decision-oriented approach (5th ed.). Financial Times Prentice Hall.
Chicago Style (17th ed.) CitationHollensen, Svend. Global Marketing : A Decision-oriented Approach / Svend Hollensen: A Decision-oriented Approach. 5th ed. Harlow: Financial Times Prentice Hall, 2011.
MLA (9th ed.) CitationHollensen, Svend. Global Marketing : A Decision-oriented Approach / Svend Hollensen: A Decision-oriented Approach. 5th ed. Financial Times Prentice Hall, 2011.
Warning: These citations may not always be 100% accurate.