APA (7th ed.) Citation

Keller, K. L., Aperia, T., & Georgson, M. (2008). Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European perspective. Prentice Hall Financial Times.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management : A European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. Harlow, England ; New York: Prentice Hall Financial Times, 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management : A European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. Prentice Hall Financial Times, 2008.

Warning: These citations may not always be 100% accurate.