APA (7th ed.) Citation

Scott, D. M. (2010). The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott: How to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly (2nd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly / David Meerman Scott: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2nd ed. Hoboken, N.J.: John Wiley & Sons, 2010.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly / David Meerman Scott: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2nd ed. John Wiley & Sons, 2010.

Warning: These citations may not always be 100% accurate.