APA (7th ed.) Citation

Holt, D. B. (2004). How brands become icons : the principles of cultural branding / Douglas B. Holt: The principles of cultural branding. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Holt, Douglas B. How Brands Become Icons : The Principles of Cultural Branding / Douglas B. Holt: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

Holt, Douglas B. How Brands Become Icons : The Principles of Cultural Branding / Douglas B. Holt: The Principles of Cultural Branding. Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.