Martin, R. L. (2009). The design of business : why design thinking is the next competitive advantage / Roger Martin: Why design thinking is the next competitive advantage. Harvard Business Press.
Chicago Style (17th ed.) CitationMartin, Roger L. The Design of Business : Why Design Thinking Is the Next Competitive Advantage / Roger Martin: Why Design Thinking Is the Next Competitive Advantage. Boston, Mass.: Harvard Business Press, 2009.
MLA (9th ed.) CitationMartin, Roger L. The Design of Business : Why Design Thinking Is the Next Competitive Advantage / Roger Martin: Why Design Thinking Is the Next Competitive Advantage. Harvard Business Press, 2009.
Warning: These citations may not always be 100% accurate.