APA (7th ed.) Citation

Lehu, J. (2009). Branded entertainment : product placement and brand strategy in the entertainment business / Jean-Marc Lehu: Product placement and brand strategy in the entertainment business (1st paperback ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Lehu, Jean-Marc. Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business / Jean-Marc Lehu: Product Placement and Brand Strategy in the Entertainment Business. 1st paperback ed. London ; Philadelphia, PA: Kogan Page, 2009.

MLA (9th ed.) Citation

Lehu, Jean-Marc. Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business / Jean-Marc Lehu: Product Placement and Brand Strategy in the Entertainment Business. 1st paperback ed. Kogan Page, 2009.

Warning: These citations may not always be 100% accurate.