APA (7th ed.) Citation

Galician, M. (2010). Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor: New strategies in marketing theory, practice, trends, and ethics. Routledge.

Chicago Style (17th ed.) Citation

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics / Mary-Lou Galician, Editor: New Strategies in Marketing Theory, Practice, Trends, and Ethics. New York ; Abingdon: Routledge, 2010.

MLA (9th ed.) Citation

Galician, Mary-Lou. Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics / Mary-Lou Galician, Editor: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Routledge, 2010.

Warning: These citations may not always be 100% accurate.