Does branding affect consumer purchase decision? : branding and consumer decisions / Tania Shaikh. branding and consumer decisions /

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Bibliographic Details
Main Author: Shaikh, Tania
Format: Book
Language:English
Published: Saarbrucken : VDM Verlag Dr. Muller, 2010.
Subjects:
Consumer behavior > Case studies.
Brand choice > Case studies.
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Description
Physical Description:129 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. 31-36).
ISBN:9783639270297
3639270290

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