APA (7th ed.) Citation

Ramesh Kumar, S. (2009). Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar: Concepts, readings and cases : the Indian context. Dorling Kindersley (India).

Chicago Style (17th ed.) Citation

Ramesh Kumar, S. Consumer Behaviour and Branding : Concepts, Readings and Cases : The Indian Context / S. Ramesh Kumar: Concepts, Readings and Cases : The Indian Context. Noida, India: Dorling Kindersley (India), 2009.

MLA (9th ed.) Citation

Ramesh Kumar, S. Consumer Behaviour and Branding : Concepts, Readings and Cases : The Indian Context / S. Ramesh Kumar: Concepts, Readings and Cases : The Indian Context. Dorling Kindersley (India), 2009.

Warning: These citations may not always be 100% accurate.