Verganti, R. (2009). Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti: Changing the rules of competition by radically innovating what things mean. Harvard Business Press.
Chicago Style (17th ed.) CitationVerganti, Roberto. Design-driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean / Roberto Verganti: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston, Mass.: Harvard Business Press, 2009.
MLA (9th ed.) CitationVerganti, Roberto. Design-driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean / Roberto Verganti: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press, 2009.