Alpert, J., & Fishbach, S. (2012). The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / Jed Alpert ; with Stephen Fishbach: How your brand can have a one-to-one conversation with everyone. McGraw-Hill.
Chicago Style (17th ed.) CitationAlpert, Jed, and Stephen Fishbach. The Mobile Marketing Revolution : How Your Brand Can Have a One-to-one Conversation with Everyone / Jed Alpert ; with Stephen Fishbach: How Your Brand Can Have a One-to-one Conversation with Everyone. New York, NY ; London: McGraw-Hill, 2012.
MLA (9th ed.) CitationAlpert, Jed, and Stephen Fishbach. The Mobile Marketing Revolution : How Your Brand Can Have a One-to-one Conversation with Everyone / Jed Alpert ; with Stephen Fishbach: How Your Brand Can Have a One-to-one Conversation with Everyone. McGraw-Hill, 2012.