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Persuasive communication / Jam...
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Persuasive communication / James B. Stiff, Paul A. Mongeau.
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Bibliographic Details
Main Author:
Stiff, James B. (James Brian)
Other Authors:
Mongeau, Paul A.
Format:
Book
Language:
English
Published:
New York ; London :
Guilford,
2003.
Edition:
2nd ed.
Subjects:
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
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