Global sport marketing contemporary issues and practice / edited by Michel Desbordes and André Richelieu.

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Bibliographic Details
Other Authors: Desbordes, Michel, Richelieu, André
Format: eBook
Language:English
Published: London : Routledge, 2012.
Series:Routledge research in sport business and management.
Subjects:
Sports > Marketing > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Economic aspects > Cross-cultural studies.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780203126462
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