Making meaning : how successful businesses deliver meaningful customer experiences / Steve Diller, Nathan Shedroff, Darrel Rhea. how successful businesses deliver meaningful customer experiences /

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Bibliographic Details
Main Author: Diller, Stephen
Other Authors: Shedroff, Nathan, Rhea, Darrel
Format: Book
Language:English
Published: Berkeley, Calif. : New Riders, c2008.
Subjects:
Marketing.
Strategic planning.
Consumer goods > Purchasing > Psychological aspects.
Service industries > Marketing > Psychological aspects.
Consumer satisfaction.
Relationship marketing.
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MARC

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