Library Catalogue Plus

APA (7th ed.) Citation

Pongiannan, K. (2012). Advertising and brand building : principles and case studies / edited by K. Pongiannan: Principles and case studies. New Century Publications.

Chicago Style (17th ed.) Citation

Pongiannan, K. Advertising and Brand Building : Principles and Case Studies / Edited by K. Pongiannan: Principles and Case Studies. New Delhi: New Century Publications, 2012.

MLA (9th ed.) Citation

Pongiannan, K. Advertising and Brand Building : Principles and Case Studies / Edited by K. Pongiannan: Principles and Case Studies. New Century Publications, 2012.