Lovelock, C. H., & Wirtz, J. (2011). Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz: People, technology, strategy (7th ed., Global ed.). Pearson.
Chicago Style (17th ed.) CitationLovelock, Christopher H., and Jochen Wirtz. Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz: People, Technology, Strategy. 7th ed., Global ed. Harlow: Pearson, 2011.
MLA (9th ed.) CitationLovelock, Christopher H., and Jochen Wirtz. Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz: People, Technology, Strategy. 7th ed., Global ed. Pearson, 2011.
Warning: These citations may not always be 100% accurate.