APA (7th ed.) Citation

Palmer, A. (2011). Principles of services marketing / Adrian Palmer (6th ed.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Services Marketing / Adrian Palmer. 6th ed. Maidenhead: McGraw-Hill Education, 2011.

MLA (9th ed.) Citation

Palmer, Adrian. Principles of Services Marketing / Adrian Palmer. 6th ed. McGraw-Hill Education, 2011.

Warning: These citations may not always be 100% accurate.