Holder, F. (2013). Sponsorship measurement and evaluation / lead author Fraser Holder (2nd ed.). SportBusiness Group.
Chicago Style (17th ed.) CitationHolder, Fraser. Sponsorship Measurement and Evaluation / Lead Author Fraser Holder. 2nd ed. London: SportBusiness Group, 2013.
MLA (9th ed.) CitationHolder, Fraser. Sponsorship Measurement and Evaluation / Lead Author Fraser Holder. 2nd ed. SportBusiness Group, 2013.
Warning: These citations may not always be 100% accurate.