Library Catalogue Plus

APA (7th ed.) Citation

Sharp, B. (2010). How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute: What marketers don't know. Oxford University Press.

Chicago Style (17th ed.) Citation

Sharp, Byron. How Brands Grow : What Marketers Don't Know / Byron Sharp ; and the Researchers of the Ehrenberg-Bass Institute: What Marketers Don't Know. South Melbourne, Vic. ; Oxford: Oxford University Press, 2010.

MLA (9th ed.) Citation

Sharp, Byron. How Brands Grow : What Marketers Don't Know / Byron Sharp ; and the Researchers of the Ehrenberg-Bass Institute: What Marketers Don't Know. Oxford University Press, 2010.