APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2013). Marketing research / Carl McDaniel, Jr., Roger Gates (9th ed., International student ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research / Carl McDaniel, Jr., Roger Gates. 9th ed., International student ed. Hoboken, NJ: John Wiley & Sons, 2013.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research / Carl McDaniel, Jr., Roger Gates. 9th ed., International student ed. John Wiley & Sons, 2013.

Warning: These citations may not always be 100% accurate.