APA (7th ed.) Citation

Clow, K., & Baack, D. (2014). Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack (6th ed., Global edition.). Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth, and Donald Baack. Integrated Advertising, Promotion and Marketing Communications / Kenneth E. Clow, Donald Baack. 6th ed., Global edition. Harlow: Pearson, 2014.

MLA (9th ed.) Citation

Clow, Kenneth, and Donald Baack. Integrated Advertising, Promotion and Marketing Communications / Kenneth E. Clow, Donald Baack. 6th ed., Global edition. Pearson, 2014.

Warning: These citations may not always be 100% accurate.