Schiffman, L. G., Kanuk, L. L., & Wisenblit, J. (2010). Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk (10th ed., Global ed.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationSchiffman, Leon G., Leslie Lazar Kanuk, and Joseph Wisenblit. Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. 10th ed., Global ed. Boston, [Mass.] ; London: Pearson Prentice Hall, 2010.
MLA (9th ed.) CitationSchiffman, Leon G., et al. Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. 10th ed., Global ed. Pearson Prentice Hall, 2010.
Warning: These citations may not always be 100% accurate.