Pelsmacker, P. d., Geuens, M., & Bergh, J. v. d. (2013). Marketing communications a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh: A European perspective (5th ed.). Pearson.
Chicago Style (17th ed.) CitationPelsmacker, Patrick de, Maggie Geuens, and Joeri van den Bergh. Marketing Communications a European Perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh: A European Perspective. 5th ed. Harlow, England: Pearson, 2013.
MLA (9th ed.) CitationPelsmacker, Patrick de, et al. Marketing Communications a European Perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh: A European Perspective. 5th ed. Pearson, 2013.
Warning: These citations may not always be 100% accurate.