Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt. in fashion /

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Bibliographic Details
Main Author: Solomon, Michael R.
Other Authors: Rabolt, Nancy J.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009.
Subjects:
Fashion merchandising.
Clothing and dress > Marketing.
Consumer behavior.
Consumers' preferences.
Consumers > Psychology.
Consumer protection.
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245 1 0 |a Consumer behavior :  |b in fashion /  |c Michael R. Solomon, Nancy J. Rabolt. 
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300 |a xiv, 580 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
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650 0 |a Consumers  |x Psychology. 
650 0 |a Consumer protection. 
700 1 |a Rabolt, Nancy J. 
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