Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Pearson,
2012.
Singapore : Pearson Education South Asia, 2012. |
| Edition: | 2nd edition. |
| Subjects: | |
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